Come January, Amazon Prime Video viewers will have to pay an additional 2.99 per month if they want to avoid seeing ads. This fee was recently announced by Amazon, and it’s set to affect all subscribers who use their Prime Video service.
The new fee will affect all existing and new subscribers alike. It comes in addition to the monthly subscription fee that the service currently charges, which varies depending on whether you’re an Amazon Prime customer or just subscribe monthly.
The new fee will be used to fund an ad-free service. This is being billed as one of many upgrades to the service, and the company has stated that they believe it’s an important step in providing a better experience for Amazon Prime Video viewers.
Ad-free media streaming has been an immensely popular feature for various services in the past, and Amazon Prime Video is no different. While the company has yet to provide details on what type of ads they’ll be showing, the new fee ensures that the experience of viewing the streaming service will remain uninterrupted and ad-free.
Despite the additional cost, Amazon Prime Video viewers should still be able to view the streaming content without having to be subjected to any sort of intrusive ads.
It remains to be seen how successful the move will prove to be, but it’s certainly an important move for Amazon Prime Video as it’s going to be competing with Netflix for streaming subscribers. With the new fee, it will be more attractive to potential subscribers who enjoy an ad-free viewing experience.