• World News
  • Investing
  • Economy
  • Politics
  • Editor’s Pick
Target Line News
Economy

PepsiCo buys prebiotic soda brand Poppi for nearly $2 billion

by March 18, 2025
by March 18, 2025

PepsiCo said Monday that it is buying prebiotic soda brand Poppi for nearly $2 billion.

While soda consumption has broadly fallen over the last two decades in the U.S., prebiotic sodas, fueled by industry newcomers Poppi and Olipop, have won over health-conscious consumers over the last five years. The category’s growth makes it attractive for Pepsi and its rival, Coca-Cola, which recently launched its own prebiotic soda brand, Simply Pop.

Pepsi said it plans to acquire the upstart Poppi for $1.95 billion. The deal includes $300 million of anticipated cash tax benefits, making the net purchase price $1.65 billion.

Pepsi will also have to make additional payments if Poppi achieves certain performance milestones within a set time frame after the acquisition closes.

Pepsi did not say when the deal is expected to close, pending regulatory approval.

Poppi’s founders Allison and Stephen Ellsworth launched the brand back in 2018, the same year that Olipop was founded. Poppi’s formula includes apple cider vinegar, prebiotics and just five grams of sugar.

The company recently made its second straight Super Bowl appearance with an ad during the big game, demonstrating both its deep pockets and a desire to reach an even wider audience.

But as Poppi’s sales have grown, it has also attracted backlash for its health claims. The company is currently in talks to settle a lawsuit that argued Poppi’s drinks are not as healthy as the company claims, according to court filings.

For its part, rival Olipop was valued at $1.85 billion during its latest funding round, which was announced in February. In 2023, Olipop founder and CEO Ben Goodwin told CNBC that soda giants PepsiCo and Coca-Cola had already come knocking about a potential sale.

This post appeared first on NBC NEWS

0 comment
0
FacebookTwitterPinterestEmail

previous post
‘RFK’ing the french fries’: Steak ‘n Shake becomes a MAHA darling
next post
Goodbye to ‘bags fly free’ on Southwest Airlines, the last freebie in America

You may also like

American liquor exports hit record high in 2024,...

April 26, 2025

Hasbro forecasts as much as $300 million impact...

April 26, 2025

Amazon and Nvidia say AI data center demand...

April 25, 2025

The trucking industry hits the brakes with tariffs...

April 25, 2025

Amazon and Nvidia say AI data center demand...

April 25, 2025

California homeowners allege home insurance companies colluded to...

April 24, 2025

Starbucks imposes new limits on what baristas can...

April 24, 2025

Inside the $1 billion berry startup backed by...

April 24, 2025

Google forcing some remote workers to come back...

April 24, 2025

Boeing CEO says China has stopped taking its...

April 24, 2025







    Join our mailing list to get access to special deals, promotions, and insider information. Your exclusive benefits await! Enjoy personalized recommendations, first dibs on sales, and members-only content that makes you feel like a true VIP. Sign up now and start saving!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    • About us
    • Contacts
    • Privacy Policy
    • Terms and Conditions
    • Email Whitelisting

    Disclaimer: targetlinenews.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 targetlinenews.com | All Rights Reserved

    Target Line News
    • World News
    • Investing
    • Economy
    • Politics
    • Editor’s Pick